Let's learn business idioms - part 5

Audrey オードリー

In the red – if a company is “in the red”, it means it is not profitable and is operating at a loss.

Keep one’s eye on the ball – give something one’s full attention and to not lose focus.

Last straw – the last annoyance, disturbance, or betrayal which causes someone to give up, lose  patience, or become angry.  Example: Our boss has been unhappy with John’s performance for a while, but it was the last straw when he came to work 3 hours late without calling.

Long shot – something that has a very low chance of happening.  Example: Winning the lottery is a long shot, but millions of people still buy lottery tickets.

Loophole – a legal loophole occurs if a law is unclear or omits information. 

Lose ground: to lose some type of advantage to a competitor.  Example: Apple lost some ground to Samsung last quarter.

No strings attached – something is given without expecting anything in return. Example:  They will let you try the product for free with no strings attached.  If you don’t like it, there is no pressure to buy it.

This column was published by the author in their personal capacity.
The opinions expressed in this column are the author's own and do not reflect the view of Cafetalk.

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