Let's learn business idioms - part 2

Audrey オードリー

Part 2    


1. catch someone off guard - to surprise someone by doing something that he or she was not expecting.


2. cave in - give in or agree to something that you previously did not want to accept.


3. come up short - means to try to achieve something but fail, but not completely.  E.g. "The charity fund raiser was supposed to raise 1 million dollars, but came up short. 


4. corner a market - dominate a particular market. E.g. "Apple has corned the market on cell phones.  They have a large % of market share.


5. cut corners - take a shortcut; find an easier and cheaper way to do something.  E.g. "Our company doesn't cut corners on our luxury products".

 
This column was published by the author in their personal capacity.
The opinions expressed in this column are the author's own and do not reflect the view of Cafetalk.

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